Recently, I had some time to catch up with old (some new) friends over coffee and the topic of Agile came up (again). Its is always so inspiring […]
Digital Marketing Different From “Traditional” Marketing – Or Is It?
According to eMarketer (Feb 2019), digital ad spend in the USA will overtake traditional ad spend for the first time, in 2019. As the race for digital dominance […]
Coming of Age in Digital Marketing
Wow, it’s been a while since I last posted anything. Closed out 2018 doing annual planning back at the company where I work for. What did you do […]
eCommerce Customer Journey Reboot: Eliminate Friction for Conversion
As mentioned in my post previously, I had quite an unpleasant experience doing some eCommerce shopping some weeks back. As a busy working mom, I rely a lot […]
In This Digital Age: Digitisation’s Unintentional Left-Behinds
So I got a letter the other day informing me of the SG Bonus . I was elated as the money will help to defray one month’s worth […]
The Myth of Process Improvement
Ever since the first Model T rolled off the assembly line, the endless chase for process improvement has never ceased. In fact, it has evolved to a specialised […]