According to eMarketer (Feb 2019), digital ad spend in the USA will overtake traditional ad spend for the first time, in 2019. As the race for digital dominance forges on, some might feel that digital marketing should be in a class of its own. It's true that the tools used are very different and a... Continue Reading →
In This Digital Age: Companies Need To Be More Savvy In Their Digital Marketing Execution
Wow, it's been a while since I last posted anything. Closed out 2018 doing annual planning back at the company where I work for. What did you do to close 2018? And what are your resolutions for 2019? Few weeks ago, I stumbled upon an ad while doing a search on Google. It was so... Continue Reading →